Eli Altman: What's In a Name? Good Names, Bad Names & How To Strategically Approach Naming

Eli Altman, Creative Director of the Berkeley based naming and branding studio, A Hundred Monkeys, discusses how to strategically approach a name without breaking the bank and his favorite (and least favorite) words and methodologies. If you're interested in naming your company, product, or anything, get the inside scoop from THE professional namer and writer himself.

Click here to listen now.

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